“B2B”: It’s a simple acronym standing for “business to business,” and it’s the term used to describe when businesses exchange services or information with other businesses, rather than making transactions with consumers. Here are just a few basic points about B2B exchanges, and how they play an important role in your long-term marketing success:
- B2B transactions occur all over the place — any time that two businesses make any transaction or trade, it can be considered a B2B transaction. These exchanges between businesses are incredibly important because they allow for B2C (business to consumer) transactions to occur later on.
- B2B exchanges that occur online are also known by the terms “e-biz” or “e-commerce” — these signify the transfer of digital services, software, or information betwee