The purpose of creating a great web design for your business is pretty simple: when first impressions are 94% design-related, and your business relies heavily on generating leads through online marketing, your website is the first thing that potential customers see and the design of your website influences whether or not they choose to become actual customers.
To the surprise of many business owners, creating a great website design isn’t really about creating the most complex and stunning visuals you can — instead, a good web design is one that enhances user experience and makes it easy for people to understand what your business is all about.
So what exactly goes into creating a great web design?
- Visible navigation buttons and a clean, proportional layout. Eve