The best way to bring qualified visitors to your company’s website is to improve your rankings on search engines through a process called search engine optimization. But if your organic SEO company isn’t providing results quickly enough, you may want to look into supplementing SEO efforts with a pay-per-click campaign. Here’s what you need to know about this marketing tactic, summed up in three simplified answers to the most common PPC-related questions:
- What Is PPC?
PPC refers to a pricing model in which you only pay each time your ad or link is clicked on, no matter how many times it is displayed or viewed. There are a few different platforms for PPC ad
Most people would recognize the “swoosh” symbol that represents Nike, or Coca Cola’s infamous red and white logo, before even seeing the company name. This isn’t due to some sort of psychic abilities we’ve developed over time, as cool as that would be, but rather from years of dedicated branding and advertising efforts. Companies strive to reach the enormous recognition that brands like Nike and Coca Cola have achieved over the years and would love for consumers all over the world to recognize them without ever seeing their company’s name. Creating brand awareness is an essential part of a company’s success, and it’s something that any company can obtain.
What is Brand Awareness?
Branding is the process of creating and promoting a special and unique design that separates
According to the Environmental Protection Agency, a leak of 1 kilogram of refrigerant solution can cause as much damage to the environment as driving a van 10,000 miles. For this reason, it is important that companies in a number of different industries, including automotive and refrigeration manufacturing, institute leak testing standards to guarantee that their products are environmentally friendly, not to mention safe for their customers. Could your business benefit from leak testing equipment?
Most leak testing methods work by measuring leak flow, or the amount of gas or fluid flowing from a container. While leak flow most commonly describes the leakage of viscous gas or liquid from some sort of pipe or tubing system, leak flow can also describe slip and molecular flow, depending on the pr