Search engines can be highly effective in increasing the revenue of a company through its website. The easier a website is to find through a website, the more likely it is that the website will visited and a profit will be made. However, just setting up a website and waiting for something to happen is not necessarily enough to get that site noticed by a search engine.
SEO reseller programs were developed to help companies better market their websites online. SEO, or search engine optimization, companies develop articles and blogs for their clients that use specific keyword phrasing that helps the search engine grasp onto the article and pull the website closer to the top of the list. The specific keyword or keyword phrase used for the articles directly pertain to the topic of the article while being simple enough to be commonly used by internet users.
When the search engine can see a webpage as search phrase relevant, it grasps onto that webpage and pulls it through, placing it in a list based on relevancy to the topic at hand. When specific keywords are used more often within a webpage, the search engine is likely to see that webpage as more relevant than others.
SEO is just one step toward getting a website to the top of the search engine list. The developers of the webpage are still responsible for advertising. This can be through placing ads for the page on other websites or submitting the page to a variety of website directories that are either general or subject specific. Be cautious not to submit to directories that are primarily links. Search engines tend to see them as spam sites and they could lower search engine rank.
Using external and internal links also help a webpage become noticed by search engines. Search engines keep track of links that go in and out of web pages, and if they are highly trafficked or relevant, the search engine is more likely to favor that webpage over others. This is another area that requires caution. Similarly to submitting to a link heavy directory, including too many links on a webpage could be harmful to the rank of a page, as it could be flagged as spam. Try to find a balance between external links and context. These links should also be integrated into the paragraphs using hyperlinks. Good refereneces: hubshout.com