Archive for December 23, 2015

‘Wait, What Does That Mean?’ – Defining Today’s Most Popular Web Marketing Buzzwords

Written by Chad on . Posted in Ruby on rails, Social media marketing santa clara, Web design santa clara

Pay per click santa clara

If you’re just getting started in the world of internet marketing and website design, there may have been some “buzzwords” or jargon that you’ve heard and don’t really understand. Don’t worry, you’re not alone. There are many topics and terms exclusive to the realm of web marketing that can be a bit confusing. We’ve chosen three of the most popular terms to define. Check them out!

  1. Lead Generation
    This marketing tactic?s sole purpose is to develop interest in a product or service. The content is designed to capture the audience?s attention and show the way to the business or webpage. The ?leads? are the sales leads, or contacts/demographic information of a customer. By utilizing leads, a business hopes to turn those contacts into customers and generate sales. In the wo