Is negative SEO a real thing, or just a rumor? This week, Business2Community decided to tackle this question and get to the bottom of the sasquatchy negative SEO.
So what is negative SEO, before we start talking about whether or not it exists? Well, it’s not something typically done on purpose. Instead, it describes the actions Google will actually take against a website that uses manipulative techniques to alter their search rankings.
Negative SEO Happens When You Don’t Use a Good SEO Company
Of course, the definition of manipulative is, in itself, hard to define. Almost every website that is trying to make money, is also paying to have content added for the sake of improving its search ranking. However, Google generally is looking for very manipulative and — importantly —