In the business world there will always be competitors fighting to take your customer base away from you. Perhaps your competitors are able to generate more revenue, market to customers better, or are just more handsome than your guys — these are areas where you can make little impact. The problem that most businesses make is that they are unable to offer satisfactory customer assistance, which plays a bigger role on the consumer than many might thing.
The Importance of Customer Service
It makes sense when you think about it: consumers shop based on a combination of need, convenience, and experience. Nearly 45% of online shoppers will abandon an online purchase if their questions and concerns are not immediately addressed, while 78% of those who had a bad