Four Different Types of Marketing Strategies to Use Online

Four Different Types of Marketing Strategies to Use Online

The Internet is currently the hottest way to connect people with new products and services. With its growth has come a huge variety of different types of marketing strategies to help companies expand their presence online.

There are so many benefits of having a website and marketing it well online. Here are four different types of marketing strategies to use as your company branches out onto the Web:

Search engine optimization: Search engines, along with email, are the most popular Internet activities worldwide — each month, more than 100 billion searches are made. They are also the top bringer of traffic to websites. Search engine optimization firms work with your company to help boost its website’s rankings in search engine result lists. SEO is also relatively inexpensive compared to traditional advertising. Inbound leads like those SEO generates are 61 percent less expensive than outbound leads. This is an extremely useful tool when trying to draw traffic to your website — about 75 percent of search engine users say they don’t scroll past the first page of search results.

Pay per click advertising: How does pay per click work? Websites normally pay to have their ads displayed alongside search engine results — however, with pay per click, the websites only pay the search engine when an Internet user clicks on the ad. The key is creating a landing page for users that will engage them and make them want to learn more about your company.

Mobile marketing and advertising: It’s more important than ever to make your website mobile-friendly! 74 percent of consumers said they will wait 5 seconds for a website to load on their mobile device before abandoning it. In addition, 46 percent of consumers said they wouldn’t return to a website that didn’t work on their mobile device the first time. By adapting your website to a mobile platform, you’ll be able to keep Internet users on your site.

Social media: Did you know that 87 percent of small businesses say that social media has helped their business? Social media allows Internet users to talk to each other about their favorite — and least favorite — products and services. It’s also easy to generate buzz for your company by advertising on Facebook and utilizing Twitter.

As the Internet continues to grow around the world, so will the list of social media channels and number of different types of marketing strategies on the Web. Put your company on the cutting edge and take advantage of the benefits of mobile advertising and Internet marketing! Read more about this topic at this link: itscares.com