The internet has drastically changed nearly every aspect of modern day life, from how people date, to how people are entertained, to how people work, and of course, how people make decisions regarding the brands the want to interact with. Sure, marketing firms still have their work cut out for them, but digital marketing and social media marketing are more important than ever due to near constant use of the internet in modern day life.
Thanks to social media marketing, consumers can interact with brands in intimate, direct, and even personal ways that were once never thought possible. Consumers now have near direct access to the brands they love, hate, or are undecided on. When done right, social me