Advertising The New And The Tried-And-True

One innovative aspect of outdoor advertising that has really taken off in the last few years is the vehicle wrap.

Vehicle wrap companies have taken advantage of modern digital printing technology and eye-catching graphics to create, in effect, mobile billboards that carry an advertiser’s message onto the road where it’s seen by thousands of people each day.

But vehicle wraps are only a part of today’s world of advertising. Tried and true methods such as print still command their share. In fact, more than three quarters of small businesses consider a combination o