When people search the Internet for products and services, some may prefer to use their desk or laptop computer. If they have a mobile phone, however, approximately 50% will use it as their main access point to the Internet. In order to drive customers to their websites, businesses need to have effective marketing strategies and provide a positive customer experience. When businesses also have brick-and-mortar establishments, these practices can potentially enhance their local presence and customer base.
Website Design Makes a Difference
Website design makes a significant difference for a large percentage of visitors. A recent survey revealed that 94% of the participants indicated that a website’s design actually caused them to mistrust or otherwise reject a site. Furthermore, 48% of the participants stated that a website’s design was the leading reason for them to decide whether or not a business was credible.