Inbound Marketing How It Close Leads For Your Company
If you?re attempting to market your online company with traditional methods and finding yourself frustrated, you aren?t alone. The fact is that the old way of marketing ? buying ads and sending emails, hoping that something catches on ? is heading out the door. That?s why many companies are turning to inbound marketing services. But what does this mean for you, and how can inbound strategy help grab the attention of your potential clients? Let?s dive into the world of inbound marketing, and see what inbound marketing companies can do for you.
What Is Inbound Marketing?
Inbound marketing is the strategy of creating content that can be shared with the clients and customers you want. Your ideal clients and customers in fact. Inbound marketing services create content more personalized and less obviously ?advertising?. Inbound marketing incorporates different types of media ? from articles to blogs and even video ? to appeal to potential clients in a way that doesn?t feel forced or obnoxious in the way that traditional ads sometimes do. And it works ? 54% more leads are generated by inbound strategy versus traditional paid marketing.
What Is SEO Content?
Search engine optimization content, or SEO content, is a form of marketing often offered by inbound marketing services. SEO content often comes in the forms of lists, articles, and blogs meant to cater to your ?perfect client?. The best things about SEO content, however, are the results they yield. While outbound leads ? particularly those in direct mail or print advertising ? only have a close rate of 1.7%, SEO leads have a 14.6% close rate. And it?s no wonder, with 61% of global Internet users researching products online. These people will see SEO content in their search results, and if the content appeals to them, they pursue it; it?s as simple as that, and far less pushy than traditional advertising.
Inbound Marketing: Not Simply For Online Stores
As long as you have some kind of online presence, an inbound marketing company can help you. This does not mean that you have to sell products online. In fact, four out of five local searches on mobile devices ? that is to say, everything from cell phones to tablets, and similar devices ? end in purchases. 73% of those purchases are at, not online stores, but brick and mortar stores. Thus, the services provided by an inbound marketing agency really are for everyone.
Cost Versus Reward
With the proven success of inbound marketing services, you would think that they?d cost more than outbound marketing. In fact, inbound marketing usually costs about 62% less than outbound marketing. That means that while an outbound lead is less likely to close and give you money, it?s still taking more money from you. So why not choose inbound marketing? It?s less risk, and far more reward.
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