Digital marketing has evolved since inception during the 1990s when the Internet and Internet usage were still in their beginning stages. As the Internet has continued to advance in terms of complexity and usage, so have digital marketing techniques. What has once as simple as a banner ad on a website has become a virtual toolbox of tactics that can benefit (or sink) a small business.
The concept of digital marketing is a simple one: reach and capture the attention of Internet users, which can create leads that a business can follow up on. The effectiveness of digital marketing can be referenced in web traffic (how many users find their way to your website), leads through sign-up options on a business’s website (which can be much more effective than standard offline cold leads), and online we