Digital Marketing Can Make (or Break) Your Business
Digital marketing has evolved since inception during the 1990s when the Internet and Internet usage were still in their beginning stages. As the Internet has continued to advance in terms of complexity and usage, so have digital marketing techniques. What has once as simple as a banner ad on a website has become a virtual toolbox of tactics that can benefit (or sink) a small business.
The concept of digital marketing is a simple one: reach and capture the attention of Internet users, which can create leads that a business can follow up on. The effectiveness of digital marketing can be referenced in web traffic (how many users find their way to your website), leads through sign-up options on a business’s website (which can be much more effective than standard offline cold leads), and online web presence.
Web development supports and relies on digital marketing. The stronger a business’s website, the more likely users driven to it from digital marketing will stay. And digital marketing can drive revenue to support continued web development. One of the main digital marketing tools used today is called search engine optimization or SEO.
SEO is the process in which a business’s web presence is enhanced. The term itself refers to search engines like Google or Mozilla Firefox, which are the starting points for many web users. The statistics surrounding the importance of search engine placement are somewhat staggering. For instance, most users won’t ever make it to “page 2.” Significantly more clicks go to the first choice on the list, with the number falling rapidly after that.
SEO tactics involve creating content (also called content marketing) or tooling up your webpage to include high density key words that will grab the search engine’s attention and move your company higher on the list. SEO strategy is often a main component of the SEO services provided by a digital marketing company.
Web development can be seen as an umbrella term that encompasses digital marketing but it also involves other important parts like web design. Web design is critical to presenting an organized, attractive, and engaging front page that will grab your users and keep them interested. Web development also involves performance; for instance, decreasing the loading time required to view the page.
A relatively new avenue compared to desktop web design is development of mobile sites. Web development encompasses this aspect as well and the importance of a strong mobile site cannot be understated. A good portion of Internet users can be found accessing the Internet through their smartphones. A clean, easy to navigate mobile site provides convenience for users and can engender loyalty.
Finding the right web development company that offers web design services and SEO management can make or break a new business. Users often judge the credibility of a business through its webpage on the Internet, making digital marketing a much higher premium.