5 Ways to Attract People Who Are Ready to Purchase to Your Website
Search engine optimization (SEO) is becoming one of the most important parts of every business’ online marketing plan. Over 90% of all online purchases start with search engine research. Of those searches, 80% of online users completely ignore any paid advertisements and instead look at the first page of organic search results. Getting your business into those first results of organic links that a search engine produces is the best way to drive traffic to your website, and to convert site visits into sales.
The great way to improve your website’s search engine ranking is to use innovative web design that incorporates key SEO strategies into the content. Since it is so important, many web designers either have SEO marketing experience themselves, or use top SEO consultants to help integrate search engine optimization into the domain infrastructure, the on-site content, and off-site link building that search engine algorithms use to rank websites. Here are some strategies that top SEO consultants use to drive traffic to a website:
- Strategic keyword placement. Doing keyword research through tools such as Google AdWords Keyword show you the search volume and the level of competition that any keyword related to your business generates. You can leverage this information to locate the most effective keywords to incorporate in your on site content. This will attract search engine attention when users looking for your product type those keywords.
- Long-tail strategies. On the the same wavelength as keyword research, be strategic about key phrases to target consumers who are ready to make a purchase. For example, if you sell sewing machines, a good long-tail keyword might be “best sewing machine features.” Someone making that web search is probably ready to make a sewing machine purchase. On the other hand, if your keywords are just “sewing machine”, you might get ineffective traffic from fourth-graders doing book reports on sewing machines.
- Write strategic meta descriptions. The meta description is the 160 characters that pop up under your link in a search result that describe your landing page. While this might not actually convince Google to list your website higher than the next website, it is one of the most enticing reasons that a consumer will choose your link ahead of the others in the search results.
- Keep your landing page sleek. If your landing page is so over-burdened with pictures and information that it takes two and a half years to load, not only will most users abandon it within a few seconds, Google will be less likely to highly rank it. Take minimalist approach with the amount of clutter that you put on a single page. Instead, use an effective site map and link menus to organize Your information intuitively.
- Pay attention to your metrics. The most important tool that top SEO consultants use to identify what SEO strategies are working and what strategies are not working is by reviewing metrics regularly and making changes as needed. Some metrics that Google uses to rank sites include: your conversion rate (the percentage of traffic that makes a purchase), your bounce rate (the percentage of traffic that leaves your site without navigating it), and your click-through rate (the percentage of traffic who follow links from your page).
Do you have any other SEO strategies that are effective for driving traffic to a page? Please share it in the comment section below.