Why Exactly Is SEO So Important for Businesses Today?

Why Exactly Is SEO So Important for Businesses Today?

If you own and operate a business, you’ve probably heard that search engine optimization marketing is one of the most important internet marketing strategies you can run — but the truth is, a lot of business owners don’t realize why SEO marketing is so important! Here are a few quick reasons why SEO marketing really does matter:

1. Search engine marketing can include a lot of different internet marketing aspects. SEO services typically optimize the technical aspects of your website first, which cover website development and SEO analytics. An ongoing SEO campaign can include everything from onsite blog writing to social media outreach.
   

2. As more people opt to shop online instead of in-store, it’s really important to get your business’s website to the top of any relevant Google searches. Nearly 40% of all online spending in 2014 started with consumers conducting a Google search for a product or service. It’s really important to get to the highest spot possible on a search results page, too, because around 75% of search engine users never look past the fifth listing on the first page before searching a different keyword!
   

3. Even if you don’t sell any products online, your business can still benefit from running an SEO campaign. It’s estimated that around 89% of all consumers today will start looking for a product or a service with a search engine like Google or Bing. Many consumers do online research for products and services even if they intend to make a purchase in-store, so having a strong online presence really can influence your sales overall!

The fact of the matter is, SEO marketing is becoming the most important internet marketing strategy for businesses because it is cost-effective, because it can benefit any business regardless of industry, size, or location, and because one single SEO campaign can provide the foundation for many other marketing strategies.

But the most important question to ask now is, why would SEO marketing be important for your business?