Optimizing Your Business For the New Age

Optimizing Your Business For the New Age

What does today’s marketplace look like, exactly? Nothing like it did twenty years ago, or even ten years ago, for that matter. Optimization is everything in today’s online landscape, from search engines to mobile formatting. For business owners steeped in the old ways of thinking, the transition to a digital marketplace can be riddled with challenges. It may take a local SEO company to save the day.

What You Should Know About SEO

SEO is an acronym for search engine optimization. Statistics show that 93% of all Internet interactions start with the help of a search engine. The placement, or “ranking” of a site on a search engine matters, since about 75% of internet users don’t bother to look past the first page of results. So if a business wants their site and product(s) to be seen on a Google, Yahoo!, or Bing search, it must be optimized for these search engines.

The most effective SEO depends on content, and 92% of marketers agree. The internet is a vast network of interconnected words, numbers, and web pages. Essentially, the more relevant sites and sources that lead to a business’ web page, the more highly ranked that page will be in search engine results. This is simply the way search engine algorithms work. A business that sells sports apparel won’t necessarily show up on the front page of a Google search of “sports apparel.” Another sports apparel business that incorporates SEO into its marketing strategy, however, will have a better chance at being seen by internet searchers because it will appear earlier and higher up than other sites.

What Can a Local SEO Company Do For You?

Online users generally don’t pay much attention to paid and sponsored search engine advertisements. Approximately 70-80% simply ignore these ads and focus instead on organic results. Utilizing effective SEO can potentially increase a website’s organic reach. Therefore, SEO is becoming a more popular tool for businesses everywhere.

On the frontier of social media, sharing has become extremely prevalent and a powerful way for ideas to spread. More than 27 million pieces of online content are shared every day. For businesses, sharing also provides a way for more relevant content to reach more people. The better and more engaging the content, the more potential it has for being shared. If this content leads back to a business, it will be more visible in organic search engine results. This is the power of effective SEO.