Put Your Faith in Online Marketing
As a small business owner, you need to put your faith in online marketing services. They can give you the competitive edge you need to compete. Here’s how.
You Need to Rank Well on Google. – Here’s the thing. When people are looking for a store or a service, they go online. About 93% of online experiences start with a search engine. However, the top 10 ranked results get the lion’s share of traffic, so unless your site is one of the top 10 search results, all those leads are going to go elsewhere. Online marketing companies offer local SEO services — search engine optimization services — to get your company into the 10 spots.
An Online Marketing Agency Gets Things Done. – Chances are you might be thinking that more web traffic is well and good, but what matters is getting more sales. Any online marketing company worth its weight knows this, and wouldn’t ask for your money if it didn’t get results. Studies show that SEO leads have a 14.6% close rate, while outbound leads — leads generated from such marketing tactics as TV ads or direct mailers — only have a 1.7% close rate. In other words, online marketing services can generate more than eight times as many leads as other marketing services.
It’s Even Better When It’s Mobile. – And that was just those who search on their laptops or desktops. Mobile users — those people looking for a product or service on their smartphone or tablet — are even more affected by online marketing. Studies show that half (50%) of all mobile searchers are done in the hopes of finding local results, and 61% of those searches actually result in a purchase! In other words, about a quarter of all mobile searchers end in a purchase.
If you have any questions about how online marketing services can help your business, feel free to share in the comments.