What is Web Search Optimization, and How Can You Use It to Your Advantage?
According to the most recent statistics from Forbes, American eCommerce is on track to generate $440 billion in revenue by 2017. With nearly 93% of all web experiences generated through an online search engine, and thereby 93% of all online marketing opportunities, the single best way to attract attention and revenue online is with web search optimization.
What is Web Search Optimization?
Web search optimization, more commonly referred to as search engine optimization or SEO, is defined by Search Engine Land as the process of generating traffic through Google, Bing, and other search engines’ results by generating organic listings. SEO is a form of inbound marketing that relies on the quality, not necessarily quantity, of content produced in various forms to offer value and service to web users.
How Can Your Business Take Advantage of Web Search Optimization?
- Focus on Content Marketing
- Build a Vibrant Social Media Presence
- Try Becoming a Friend Instead of a Marketer
- Don’t Be Too Proud to Ask for Help
There is no better way to implement effective web search optimization than with a focus on content marketing. The idea behind content marketing is to tailor every piece of content you produce on the web, whether a blog post, social media status, or otherwise, to give something useful to your customers. As InboundWriter.com shows, maintaining a steady content marketing effort through a blog, for example, generates 434% more search-indexed pages and 97% more indexed links, both of which are crucial for web search optimization.
According to Social Media Today, 93% of all marketers use social media to help spread their brands. Why? 1.4 billion active users are on Facebook, and 500 million use Twitter. Building an active presence on either site, reaching out to your clients and providing them with shareable content, goes a long way in making customers out of nearly two billion social media fanatics.
The New York Times writes that 68% of what businesses share on the web, whether on their websites or via social media, is meant to represent their brand. Why isn’t that number at 100%? People don’t want to follow marketers on social media or on their websites. Consider, the main reasons people share web content is to connect with friends and show the world what they care about. By sharing others’ content more than your own, you become like a friend instead of a marketer, opening yourself up to being more interesting and useful to your potential customers.
Even though we’ve made it sound easy, the fact is that not every business has the resources, the knowledge, or the time to implement effective web search optimization. If that sounds like your business, you can’t be afraid to ask for help. A local SEO agency can give you the tools you need to succeed on the worldwide web.
Getting online and getting noticed is the key to success in 21st century business. Whether you use these tips for yourself or turn to pros who can do it for you, taking the steps to web search optimization are the first along your road to success.