The ‘De-Wiring’ of the Modern Office

Written by Chad on . Posted in Uncategorized

Do you know what a “party line” is? Or a “rotary dial” phone? How about a “switchboard”? Or “exchange letters” on a telephone number? It’s entirely possible you’ve never heard of any of these things, because they’re all outmoded aspects of the telecommunication industry.

Have you heard of VoIP? Video conferencing? Voice and data network services? If you’ve been in a modern office lately, you know exactly what these things are — they’re the future of small business telephone systems.

Cutting the Landline.
The landline used to be the only way to receive a telephone call or get on the internet. But we live in the Mobile Age, and many offices have removed their landline altogether. VoIP (Voice over Internet Protocol) has become the go-to option for telephone services for many businesses, allowing companies to make calls, receive and transcribe voicemails, and video conference with other businesses and clients around the world. In fact, some experts predict that traditional landlines will be used by only 6% of the population nationwide by the year 2018, allowing your in-house technical support services to double as your telephone troubleshooters.

Video Killed the Telephone Star.
Studies show that almost three quarters of people prefer to video conference into a meeting rather than travel there in person, and the business world is paying attention to this trend. Many technical support services now specialize in configuring video conferencing for small businesses, which can cut travel costs, improve efficiency, and even reduce greenhouse gases (since fewer people would need to drive somewhere).

A Job Interview… From Your Kitchen?
Video conferencing isn’t just for business meetings. Many hiring professionals are turning to live video interviews as a way to connect with a much larger pool of potential employees without either side needing to incur travel costs. Video conferencing equipment has become more and more affordable over the past few years, so it’s become reasonable to expect a job-seeker to have access to the technology to video conference with potential employers — many times with nothing more than their mobile device.

An Office Without the Office.
A modern office might be unrecognizable as an office at all to a time traveler from the ’50s or ’60s — especially since some modern offices can be almost completely mobile. Laptops, tablets, and mobile phones have made the concept of a fixed physical location almost obsolete when it comes to “where you work”. Video calls and VoIP are accessible to almost anyone with an internet connection, and startup businesses can cut their initial costs by nearly 90% by foregoing the traditional landline. Some technical support services can even operate remotely, troubleshooting problems over the internet through chat windows, VoIP calls, or video conferencing walkthroughs on a separate device.

Modern business is faster, more streamlined, and more connected than ever before, and all with a reduction of wires, cables, and equipment. We’re doing more from more places, and reaching more of the world in the process. And it’s just the beginning.

What do you think business will look like ten years from now? What innovations would you like to see? Leave your ideas in the comments below.

An Interview with Richelle Anderson, Founder and Owner of Lighthouse Web Designs, LLC

Written by Chad on . Posted in Uncategorized

Today, we had the chance to sit down and chat with Richelle Anderson, Founder and Owner of Lighthouse Web Designs, LLC. Richelle was gracious enough to talk to us about how Lighthouse got its start, her own professional journey, and where she sees Lighthouse Web Designs heading in the future.
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Richelle, thanks for taking the time to speak with us today. For those who may not have heard of Lighthouse Web Designs, can you give us some background? How and when was the company started, and what is your main focus as a business?%3Cbr%3E
Lighthouse Web Designs was founded in 2007. We specialize in web design and search engine optimization for small and medium sized businesses. While based in the Tupelo, Mississippi area, we work with businesses all over the United States. Our services include: website design, website development, search engine optimization, local search, social media management, email marketing, video marketing, PPC (pay-per-click) advertising, content marketing strategy, and more. Our goal is to be a one-stop shop for all of your business’s online needs.
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Specializing in so many things certainly makes Lighthouse a marketable business, but I can’t help but think about how much time you had to put in to training yourself for each of those related but definitely different areas. Do you have a background in web design and marketing?%3Cbr%3E
I learned HTML in 1996 and worked in online marketing since 1997. After laying it down for a few years, I [became] certified in web design and website development in 2007 and opened Lighthouse Web Designs. After opening, we saw a high demand for search engine optimization services, and I became certified in advanced search engine optimization and local search. I come from a customer service background, which, I believe, set us apart from most due to the level of service we offer our clients. They love the fact that they aren’t dealing with a sales person, they are dealing with the person that will be designing and developing their website.
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Your personalized approach to web design is certainly novel, and it seems to be paying huge dividends. With that being said, where do you expect these successes to lead you in the future? Do you have a five or 10 year plan you’re hoping to follow?%3Cbr%3E
My goal for the company is to grow to about five employees. I do not ever want to get so big that we lose the element that sets us apart from most web design firms that have a sales person that sells the service and then hands it off to someone else. With us, if you sell it you manage it. This ensures that what is being promised is being delivered.
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Richelle Anderson is Founder and Owner of Lighthouse Web Designs, LLC. If you’d like more information on Lighthouse Web Designs, LLC., please visit www.lighthousewebdesigns.com, or contact the company by phone at (662)553-4777. Locals interested in professional web services can visit the Lighthouse team offices at 1020 North Gloster Street #160 Tupelo, MS.

www.lighthousewebdesigns.com

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