3 Tips for a Better Web Design
The purpose of creating a great web design for your business is pretty simple: when first impressions are 94% design-related, and your business relies heavily on generating leads through online marketing, your website is the first thing that potential customers see and the design of your website influences whether or not they choose to become actual customers.
To the surprise of many business owners, creating a great website design isn’t really about creating the most complex and stunning visuals you can — instead, a good web design is one that enhances user experience and makes it easy for people to understand what your business is all about.
So what exactly goes into creating a great web design?
- Visible navigation buttons and a clean, proportional layout. Even if you don’t realize it, your brain processes a webpage within a matter of milliseconds and decides whether or not that page looks good — and there are actually specific proportions that web developers will use in order to optimize the aesthetic quality of a page. When important information is easy to find and when the entire website is easy to navigate, potential customers are more likely to spend time on your site and find what they need.
- Optimized mobile web designs. Mobile web is becoming more popular by the day, and one of the biggest problems that mobile web users have with a website is having to scroll or resize the page because it hasn’t been optimized for small screens. It may not seem like a hassle to scroll horizontally, but something as small as this can actually cause mobile users to leave a website entirely.
- A variety of content. Getting words on the page is definite a priority, especially if you’re planning on developing a search engine optimization (SEO) strategy, but keep in mind that this appeals more to the search engine and not to the humans reading your page. Instead of stuffing words onto webpages, try to include things like pictures and videos as well.
So what do you think? If you have any experience with web design, is there something you’d recommend? Feel free to leave any thoughts or questions in the comments section below!