How To Increase SEO For Your Website
Out of 27 million pieces of content that are shared on the Internet every day, how can your website possibly stand out? There are a number of basic factors that experienced website developers take into account when building a website intended to stand out from the pack.
- SEO (Search Engine Optimization)
Search engine optimization is the process of making a website more visible in the search results on a search engine such as Google or Yahoo. Many SEO experts and website developers have differing approaches on how to best influence SEO, but the results are undeniable: 75% of web users never scroll past the first page of results, making it crucial to get your website on that first page if you want to be discovered. There are ways of paying the search engines directly for search engine optimization, but given that 70% of the links that search users click on are organic, there are more honest ways of performing SEO on your site.
What are some of these ways? SEO consultants would most likely advise: put keywords in your site’s titles and text that reflect what your desired visitors will be searching for. Make sure your site’s URL isn’t a suspicious-looking mash of indiscernible text. Perhaps most importantly, do an Internet search that leads you to your webpage, and see how it appears in the search engine. Is it clear how your website relates to the topic? Does it look and feel like a better link to click on than the others? These questions are ways to start thinking about how to use SEO to improve your internet marketing.
Website design is crucial in attaining and holding your audience’s attention. Nearly half of Internet users report that web design is their number one consideration when assessing a company’s credibility. This includes both the front-end design of your website (the appearance, aesthetics and navigability of your site) and the back-end design (how long it takes for pages to load, the smoothness with which your site runs, etc.). The latter point is very important? even if you get a visitor to your site, at least 40% of them are likely to abandon a web page if it takes three or more seconds to load. Although there are many cheap web design options, hiring a professional website design company can really make a difference in keeping the traffic you attract to your site.
Social media includes websites like Facebook and Twitter, as well as blogs that are shared around the Internet by people interested in content. Despite the immense popularity of social media, 5% of marketers have never generated a customer via Twitter. This is a missed opportunity, as social media has a proven effect on visibility and brand marketing. 74% of brand marketers reported an increase in website traffic after investing a mere six hours per week in social media content, and blogging tends to increase a brand’s web traffic by 55%. In addition, a staggering 23% of all time spent online is spent on social media. Increasing your website’s connections to social media is a surefire way of drawing more attention and traffic.
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