TV Advertising — Worth It or Not?
In recent years, online marketing has emerged as a solid way to promote any company. Millions of people log into the web on a daily basis to check email, conduct searches, and buy products online. With the explosion of mobile devices, people are more connected than ever before.
But for critics that say this means TV commercial advertising is being eclipsed by internet marketing, research shows that this is not necessarily the case. In fact, the number one way Americans find out about new products is through advertising on TV, and with almost 100% of American homes filled with at least one TV, the likelihood that these TV sets are being watched every day is high.
Marketing your business on television does have a major downside though — TV advertising costs. TV advertising rates can run into the hundreds of thousands of dollars, with some 30-second spots costing millions.
A couple of the factors that contribute to the high cost of commercial advertising are production, and national advertising. Production costs can sometimes be free for a company that signs up for a contract with a TV station, but can also reach up to $1,500 for a 30-second local commercial. Local commercials only reach the audience within the company’s town, and marketing your business this way is a great way to attract residents in your city to your establishment.
This is much more affordable than a national scale commercial. One report from the American Association of Advertising Agencies shows that a national 30-second spot could cost more than $300,000. This cost could also reach into the millions during the Super Bowl, with this year’s ads hitting $4 million for a 30-second commercial, and a whopping $8 million for a full minute. Even advertising during a less popular program can set you back $100,000.
By contrast, internet marketing is usually free if you are able to produce the videos you want to promote on your own, write your website’s content, and use search engine optimization.
But don’t miss out on advertising through TV, because experts say that this marketing technique is still alive and kicking. Instead, a combination of TV advertising and internet marketing could be the way to go. Continue reading here.
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