Search engine optimization (SEO) is becoming one of the most important parts of every business’ online marketing plan. Over 90% of all online purchases start with search engine research. Of those searches, 80% of online users completely ignore any paid advertisements and instead look at the first page of organic search results. Getting your business […]
Small businesses are constantly seeking ways to reduce spending, increase profits, and become more efficient. While this is true for any company, small businesses in particular are typically ultra concerned with these areas because they lack the substantial financial backing of larger corporations and can’t get away with much if any frivolous spending their bigger […]
Of all the marketing tips for small business, having a professional website is among — if not the single — most important and essential. Although there are an infinite number of marketing campaigns, the common denominator in all of them seems to be web design and development. Gone are the days when potential customers would […]
If you own and operate a business, you’ve probably heard that search engine optimization marketing is one of the most important internet marketing strategies you can run — but the truth is, a lot of business owners don’t realize why SEO marketing is so important! Here are a few quick reasons why SEO marketing really […]
Closed-circuit television is becoming increasingly popular among businesses that want to reduce and prevent internal theft and fraud. Experts say that the cost of not having a security system far outweighs any initial expenditures on hardware and on personnel to monitor security cameras. With the cost of employee fraud estimated at considerably more than $20 […]
American households use a good deal of energy. Since much of the country faces both severely warm and cold temperatures throughout the year, air conditioning and heating usage is significant in many states. In fact, as of 2009 87% of U.S. households were equipped with an air conditioning unit, according to the Residential Energy Consumption […]
With so many new technologies in the last decade, marketing is more complex than ever. There are so many platforms for you to get your name out on, and it can be difficult to know where to begin. It does help if you invest in some help though, especially in the case of digital marketing. […]
Every day millions of photos, articles, and videos are shared on the internet, making it a hotspot for business marketing. Due to the oversaturation of the market, businesses have been more competitive than ever to gain consumer attention. Businesses that fail to compose clever internet marketing plans that utilize elements of website design, email advertising, […]
When it comes to search, Google is number one. That’s never been up for debate (Google is a verb, after all). The infrastructure and overhead costs required to run a search engine are so immense that Microsoft and Yahoo decided to join forces, merging their search networks into Bing. And when Bing first came on […]
The old days of using phone books and traveling from store to store to find a single product are dwindling more and more everyday. The ease of use that the internet and technology as a whole offers is too much to pass up. However, with the expanding market of e-commerce, staying prevalent in the ocean […]
